Noah Shrader

Hi, I'm Noah. I design and build engaging products that are intentional and centered around the people who use them. I'm a senior product designer at Automattic. I'm also co-founder and CCO at Layer Cake Co.

What I'm Building
Lightstream Studio


Professional live streaming from your browser. Build your ideal layout. Bring on guests remotely. Advanced creative possibilities made easy for anyone.

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Layer Cake

Layer Cake Co.

A full-service design and development studio for food and lifestyle bloggers, specializing in branding, website design and development and content strategy.

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A must-have tag management and debugger extension for Adobe Launch and DTM users.

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Pion Talk


Web conferencing built using Pion, a Golang implementation of WebRTC.

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A business intelligence application for tracking all Lightstream Studio streams.

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What I'm Developing
What I'm Writing
Jan 26, 2019

Feedback That Counts

A brief Q&A on collecting better feedback from users.

Feb 7, 2019

A Ten Second Story

A case study on bringing a project to life with purposeful design.

In Progress


A lean, flexible product development cycle, from research to release.

In Progress

Life Plan

An eight-part series on building and maintaining a balanced, vibrant life.

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What I'm Reading

The User's Journey

Storymapping Products That People Love

Donna Lichaw


  • Hacking Growth - Sean Ellis & Morgan Brown
  • The Design of Everyday Things - Don Norman
  • The Six Pillars of Self-Esteem - Nathaniel Branden
  • Digital Minimalism - Cal Newport
  • Mindful Design - Scott Riley
  • The Field Guide to Human-Centered Design - IDEO
  • The Big Leap - Gay Hendricks
  • Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers - Geoffrey A. Moore
  • The Culture Code: The Secrets of Highly Successful Groups - Daniel Coyle
  • Hooked: How to Build Habit-Forming Products - Nir Eyal
  • The Opposable Mind: Winning Through Integrative Thinking - Roger Martin
  • Radical Candor - Kim Scott
  • Inspired: How To Create Tech Products Customers Love - Marty Cagan
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen - Donald Miller
  • Creative Strategy and the Business of Design - Douglas Davis
  • The Book of Not Knowing: Exploring the True Nature of Self, Mind, and Consciousness - Peter Ralston
  • UX Research: Practical Techniques for Designing Better Products - Brad Nunnally
  • Well Designed: How to Use Empathy to Create Products People Love - Jon Kolko
  • Data Points: Visualization That Means Something - Nathan Yau
  • The Four Agreements - Don Miguel Ruiz
  • The Master Key System - Charles F. Haanel
  • Start With Why - Simon Sinek
  • Execute - Drew Wilson
  • Lean UX: Applying Lean Principles to Improve User Experience - Jeff Gothelf
  • The Power of Habit - Charles Duhigg
  • The Power of Intention - Dr. Wayne Dyer
  • The Power of Positive Thinking - Norman Vincent Peale
  • Think And Grow Rich - Napoleon Hill
  • Psycho-Cybernetics - Maxwell Maltz
  • As a Man Thinketh - James Allen