Noah Shrader

Hi, I'm Noah. I design and build engaging products that are intentional and centered around the people who use them. I'm the lead designer and product manager at Lightstream. I'm also co-founder and CCO at Layer Cake Co.

What I'm Building
Lightstream Studio


A powerful broadcast studio in your browser. Brand your stream and bring on guests in no time.

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Layer Cake

Layer Cake Co.

A full-service design and development studio for food and lifestyle bloggers.

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A must-have tag management and debugger extension for Adobe Launch and DTM users.

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A web conferencing interface built using Pion, a pure Golang implementation of the WebRTC Native API.

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What I'm Writing

A Ten Second Story Bringing a project to life with purposeful design Feb 7, 2019

Feedback That Counts A brief Q&A on collecting better feedback from our users Jan 26, 2019

More on Medium
What I'm Developing


A highly customizable, performance-focused Genesis child theme framework for food and lifestyle bloggers.


A web conferencing interface built using Pion, a pure Golang implementation of the WebRTC Native API.


A javascript & API development exploration project.

What I'm Reading

Hacking Growth

Sean Ellis & Morgan Brown


  • The Design of Everyday Things - Don Norman
  • The Six Pillars of Self-Esteem - Nathaniel Branden
  • Digital Minimalism - Cal Newport
  • Mindful Design - Scott Riley
  • The Field Guide to Human-Centered Design - IDEO
  • The Big Leap - Gay Hendricks
  • Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers - Geoffrey A. Moore
  • The Culture Code: The Secrets of Highly Successful Groups - Daniel Coyle
  • Hooked: How to Build Habit-Forming Products - Nir Eyal
  • The Opposable Mind: Winning Through Integrative Thinking - Roger Martin
  • Radical Candor - Kim Scott
  • Inspired: How To Create Tech Products Customers Love - Marty Cagan
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen - Donald Miller
  • Creative Strategy and the Business of Design - Douglas Davis
  • The Book of Not Knowing: Exploring the True Nature of Self, Mind, and Consciousness - Peter Ralston
  • UX Research: Practical Techniques for Designing Better Products - Brad Nunnally
  • Well Designed: How to Use Empathy to Create Products People Love - Jon Kolko
  • Data Points: Visualization That Means Something - Nathan Yau
  • The Four Agreements - Don Miguel Ruiz
  • The Master Key System - Charles F. Haanel
  • Start With Why - Simon Sinek
  • Execute - Drew Wilson
  • Lean UX: Applying Lean Principles to Improve User Experience - Jeff Gothelf
  • The Power of Habit - Charles Duhigg
  • The Power of Intention - Dr. Wayne Dyer
  • The Power of Positive Thinking - Norman Vincent Peale
  • Think And Grow Rich - Napoleon Hill
  • Psycho-Cybernetics - Maxwell Maltz
  • As a Man Thinketh - James Allen