I'm a published, award-winning product designer and developer. I'm driven by crafting delightful, interactive experiences built with intention and a focus on the end user. I'm Co-founder and Chief Creative at a boutique digital marketing agency in Memphis, Neon Canvas. I'm also a UI designer and developer for Infiniscene. I've worked with a long list of amazing clients both locally and internationally over the years. I write and speak occasionally.
The impact of an experience isn't determined by the experience itself, but rather by our interpretation of it. This is why a well-designed interface is important. It's how users come to learn and care about you. Your interface is your product.
Experience isn't something that you design. It's a result of altered states and emotion from your design. Having a deep understanding of the needs of your users and being intentional with their journies are what enable positive experiences.
A while ago, I came across the Earthbound franchise from Nintendo and immediately fell in love. Along with its unique character and storylines are its simple, yet deeply moving soundtracks. After months of searching for the best covers and remixes of the original tracks, I built a 24/7 broadcast in hopes listeners experience the same joy I do from these melodies.
It's not everyday you get to work with one of the more brilliant minds in analytics. I was approached by a good friend and well-known analyst about creating a simple, elegant solution to a complex practice of managing website tags. In partnership with the highly-regarded analytics agency, 33 Sticks, our team continues to redefine the experience of managing tag implementations.
It began as one simple script on Github. Roughly a year after that commit and much research into the problems of this space, it evolved quickly into a highly-regarded platform and company of eight. Pullr provided broadcasters a clean, well-thought-out medium for raising personal and charitable funds, as well as access to a fully-featured interface for showing alerts and other assets on stream. The experience from top to bottom was second-to-none, and continues to be a standard in the current landscape.